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Innovation center underlines strategy of moving closer to customers in high-growth emerging markets
June 22, 2011
By: DAVID SAVASTANO
Editor, Ink World Magazine
Bayer MaterialScience held a ground-breaking ceremony for the third phase of the expansion of its Polymer Research & Development Center (PRDC) in Shanghai, China. The PRDC, which will become an innovation center for the company, is scheduled to be operational by the second half of 2012. The expansion is part of a €1 billion investment plan announced in December 2010 and the company’s global strategy of moving closer to customers in high-growth emerging markets. “China is the largest ma...
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